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Product Launch & Events Communications Coordinator

at Ford Motor Company

Posted: 2/26/2019
Job Reference #: 433033

Job Description

Job Title
Product Launch & Events Communications Coordinator

Job Description & Qualifications
Job Description:
Our Communications team members around the world are the voices of the Ford Motor Company, providing the lens through which our stakeholders experience the Ford and Lincoln brands, and learn more about our cool company. These talented people tell the stories around our products, our company, our services and programs, building purchase consideration amongst consumers while helping building the Ford corporate brand.
The Product Launch and Events Communications Coordinator is a key contributor to the Ford Product Communications team’s efforts. He/she leads coordination of the development of creative vehicle reveals, launch and event plans, asset creation, workflow progress, key metrics, and contributes to enterprise storytelling.

  • Lead on coordinating the full execution process of a program (launch, drive and/or auto show) from start to finish.
  • Lead the integration between Communications (product, corporate, employee, channels, etc.) with key stakeholders and partners, including marketing, product development, vehicle engineering and partner agencies throughout the planning and execution phases of launch program and key U.S. auto shows (North American International Auto Show, Chicago Auto Show, New York International Auto Show and LA Auto Show).
  • Create impactful, shareable moments for Ford and Lincoln brands through integrated storytelling efforts across channels. This includes guiding development of multi-channel, high-impact programs – from informative, media-friendly briefings to engaging drive experiences that showcase the strength and leadership of each product – to successfully launch our new vehicles and services.
  • Enhance the quality and creative approach to media-facing events, supporting communications and content, through creative, compelling and unique programs.
  • Engage with a breadth of media related to the program, from key automotive, to consumer/lifestyle and technology reporters.
  • Work with Corporate, Car, Truck and SUV Communications teams as needed with launch and enterprise story mining. Mine for compelling, emotional stories and scour the product community/research campus for developments that could be used for storytelling or in executive presentations.
  • Travel estimated at 40 percent; infrequent international travel may be required

Basic Qualifications:
  • Bachelor’s Degree or foreign equivalent
  • 6+ years of experience developing and implementing communications strategies
Preferred Qualifications:
  • Bachelor’s Degree in Communications or a related field; advanced degree a plus
  • Experience in multiple communications roles
  • Experience working with global and cross-functional teams (including marketing) to develop and align communications strategies
  • Experience working with agency partners
  • Strong understanding of how media work, including print, broadcast and online
  • Strong understanding of content communications and digital platforms
  • Strong inter-personal skills and the ability to build and cultivate relationships with colleagues across functions
  • Excellent oral and written communication skills (including editing)
  • Comfortable working in a large and complex organization
  • Detail-oriented understanding of work processes
  • Team-oriented approach with a positive attitude necessary, as well as a can-do attitude and sense of urgency in this rapidly changing environment
  • Able to work autonomously without direct supervision, and ability to take and communicate decisive actions
The distance between imagination and … creation. It can be measured in years of innovation, or in moments of brilliance. When you join the Ford team, discover all the benefits, rewards and development opportunities you’d expect from a diverse global leader. You’ll become part of a team that is already leading the way, with ingenious solutions and attainable products – and it is always ready to go further.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States on a permanent basis.  Verification of employment eligibility will be required at the time of hire.  Visa sponsorship is not available for this position.

Ford Motor Company is an equal opportunity employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.

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Ford Motor Company


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